The Answer Factory - About Us

Press Release

Money For Dummies™ Conference to Debut in NYC on May 3, 2003

Features Popular Personal Finance Experts Behind Best-Selling For Dummies® Books

NEW YORK, NY - February 14, 2003: The Answer Factory, the innovative financial education company whose instructors include some of the country's best-known financial experts, announced today its new Money For Dummies™ conference-a 'personal finance 101' educational program that will take place on May 3, 2003 in New York City.

The experts behind the popular For Dummies® financial books, published by Wiley, Inc., will teach attendees what they need to know about money, investing and the 'business of life', including:

Important tips for minimizing tax liabilities & maximizing refunds;
What everyone needs to know now to make the most of their investments in 2003;
The best thing to do with that 401(k) from their last job, and other retirement planning strategies;
Why all people, not just the wealthy, need to do estate planning.

The conference features four of the country's leading financial gurus: Paul Mladjenovic, a certified financial planner and author of Stock Investing For Dummies®; Brian Caverly, an estate planning attorney and author of Estate Planning For Dummies®; David Silverman, a renowned tax expert and co-author of Taxes For Dummies®; and Ted Benna, creator of the first 401(k) and co-author of 401(k)s For Dummies®.

"This is a fun, 'can't miss' event for anyone who is ready to take control of their personal finances and wants a jumpstart," commented Sherry Lombardi, The Answer Factory's president. Conference gift certificates are also available. "We've actually had a number of parents buy tickets for their twenty-something kids who are still living at home," Lombardi said. "They say it's their only hope of becoming 'empty nesters' once and for all."

Money For Dummies™ will take place on Saturday, May 3, 2003 from 9:00 AM to 5:00 PM in New York City. For more information, or to buy tickets, visit www.theanswerfactory.com or call The Answer Factory at 212.674.6100.

About The Answer Factory

The Answer Factory is an independent provider of innovative financial education programs. The company produces classes, workshops, and conferences in the areas of personal finance, investing, and 'the business of life.' All programs are open to the public and the company's annual membership program provides members with a 15% discount on courses and access to special promotions. The Answer Factory is headquartered in New York City at 200 Park Avenue South, New York, NY 10003. For more information, visit www.theanswerfactory.com or call 212.674.6100.

About Wiley, Inc.

Founded in 1807, John Wiley & Sons, Inc., provides must-have content and services to customers worldwide. Its core businesses include professional and consumer books and subscription services; scientific, technical, and medical journals, encyclopedias, books, and online products and services; and educational materials for undergraduate and graduate students and lifelong learners. Wiley has publishing, marketing, and distribution centers in the United States, Canada, Europe, Asia, and Australia. The company is listed on the New York Stock Exchange under the symbols JWa and JWb. Wiley's Internet site can be accessed at www.wiley.com.

About the Dummies Brand

The first title in the For Dummies series, DOS For Dummies®, was published in 1991. Since then the series has focused on helping people enrich their lives while making learning accessible and fun. The For Dummies series now has hundreds of active titles and more than 100 million books in print, plus translations in 39 languages. The series is helping people conquer the "how to's" of topics ranging from computers, cooking and careers to personal finance, public speaking and perennials.

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FOR MORE INFORMATION: Sherry Lombardi, The Answer Factory - 212.674.6100, ext. 22

CLASS SCHEDULE

ORDER TICKETS NOW FOR:

Sept. 10, 17, 23 & Oct. 8

Next Conference: Spring 2004